Lifecycle Marketer

Boo careers

Personality Social App

Boo is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.

The Role

You will be responsible for :

• Devising actionable strategies from customer insights.
• Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
• Managing external agencies for the execution of research projects.
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
• Conveying analysis and recommendations via presentations and written reports.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analyzing effectiveness of email marketing activities against goals (ROI & KPIs).
• Working on app store optimization.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

Ideal Profile

• You have at least 2 years experience ideally in Consumer Insights / Market Research or Customer Service within Media & Entertainment and Internet industry.
• Experience within would be a strong advantage.
• You are experienced in managing a wide range of qualitative and quantitative research.
• You have working knowledge of Lifecycle, Lifecycle Marketer and Lifecycle Marketing
• You pay strong attention to detail and deliver work that is of a high standard
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are highly goal driven and work well in fast paced environments

What's on Offer?

• Flexible working options
• Fantastic work culture
• Opportunity to make a positive impact