Senior Trade Marketing Specialist (Baku, Azerbaijan)

What you´ll do

• Creation, launch, and management of the Annual Calendar of trade activities. Ensure the execution is in line with brand strategy.
• Create and manage the POSM plan with a full cycle of execution: identifying the right POSM types, demand data collection, production, transportation, in-trade placement tracking, and analysis.
• Execute tailor-made activities with top customers: identify mechanics, set KPIs, participate in negotiations, execution, and post-analysis.
• Full BTL execution: gift packs, support for local events in line with brand strategy.
• Support the e-com channel with activities, special promotions, and visuals.
• Prepare and control the annual budget (monthly, quarterly), including the full cycle of document closure.
• Collaborate effectively with the local distributor and regional/HQ team to reach objectives.
• Build productive relationships with key trade partners to increase loyalty towards brands and activities.
• Identify key trade issues/opportunities for business growth.
• Perform any other tasks requested by the Management and HQ. 

What makes you a good fit

• A higher degree in Marketing, Finance, Economics, Business Administration, or a related field.
• Proven working experience in trade marketing for at least 1-2+ years (preferable fields: FMCG).
• Experience in brand marketing or sales (JKAM, KAM, ASM) will be a plus.
• Languages: Azerbaijani - Fluent; English - Intermediate, Russian - Intermediate.
• Advanced Microsoft Office user (especially PowerPoint and Excel).
• Basic knowledge of DPSM (Distribution, Pricing, Shelving, Merchandising).
• Strong analytical skills accompanied by a data-driven thinking mindset.
• Outstanding communication skills and a proactive approach on a day-to-day basis.
• Personal & Leadership Skills & Competencies: Responsibility. Proactivity. Creativity & Innovative Approach. Analytical mind/Data analytics. Willingness to learn. Proactiveness and Risk-taking Willingness. Teamwork and Cooperation. Communication and Influencing.

Some perks of joining Henkel

• Employment in an international company with well-established corporate values and standards.
• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Annual bonus.
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Meal Allowance
• Medical Insurance after probation period
• Mobile limit
• Up to 30 days paid sick leave per year

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 25080498

Job Locations: AZE, Absheron Peninsula, Baku

Contact information for application-related questions: Посмотреть емейл на henkel.com

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