Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating with a globally distributed team successfully since 2017.
The Role
ROLE OBJECTIVES
This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile's retail & corporate dental cover. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.
KEY PERFORMANCE INDICATORS
- Organic Traffic Growth:
Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs.
Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.
- Keyword Rankings:
Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.
- Click-Through Rate (CTR):
Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.
- Backlink Profile:
Improve the quality and quantity of inbound links pointing to Smile's website, enhancing domain authority and trustworthiness in search engines' eyes.
- Technical SEO Health:
Maintain & optimise on-page SEO performance by leading initiatives targeting site speed, site structure, internal linking, mobile-friendliness, & other factors improving crawlability.
Conduct regular SEO audits and assessments of Smile's website, identifying technical issues, optimization opportunities, and areas for improvement.
- Content Engagement:
Increase engagement metrics, such as time on page, bounce rate, and pages per session, which indicate the relevance and quality of website content to visitors.
- Local SEO Performance:
Enhance local search visibility for Smile's retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.
- AI-Driven Optimisation:
Research and implement AI-driven and programmatic optimisation techniques to improve SEO performance metrics.
Ideal Profile
REQUIREMENTS
- This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Minimum 5 years experience in a similar role
- Bachelor's degree in marketing, digital media, computer science, or a related field. Advanced certifications in SEO are preferred, while certifications in AI technologies will be advantageous.
- Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Passion for digital marketing, technology, and healthcare innovation.
- Experience leveraging AI technologies, machine learning algorithms, and predictive analytics to optimise SEO performance.
If you believe you are a great fit for the role and meet ALL requirements above, we look forward to hearing from you!
What's on Offer?
- Opportunity within a company with a solid track record of performance
- Fantastic work culture
- Opportunity to make a positive impact
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