Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
KEY PERFORMANCE INDICATORS
- Email and Notification Engagement Metrics : Increase key email performance metrics (open rates, click-through rates, conversion rates, unsubscribe) and optimise mobile app notifications to improve click-through and conversion
- Onboarding : Implement and optimise campaigns designed to improve new member onboarding, including mobile app usage, choosing a dentist and scanning invoices and increasing member engagement metrics (e.g. rewards, referrals, open rates, click-through rates).
- Retention : Implement and optimise email and app notification campaigns designed to improve the retention of current subscribers
- Innovation and Optimisation : Implement new AI-driven CRM features or strategies quarterly to enhance efficiency and effectiveness
KEY RESPONSIBILITIES
- Develop and execute a comprehensive CRM strategy aligned with business goals to drive YOY sales growth and retention rates to meet or exceed goals.
- Onboarding, engaging, and renewing members through email, SMS, and in-product touchpoints.
- Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
- Implement campaigns to increase app downloads, dental invoice scans, and overall app engagement.
- Design and execute rewards programs and referral initiatives to enhance member engagement.
- Leverage tools within ActiveCampaign, including AI, to optimise member engagement and conversion rates.
- Collaborate cross-functionally with marketing, sales, and product teams to enhance member journeys and experiences.
- Develop personalised communication strategies for renewals and proactive member support.
- Leverage predictive analytics to identify at-risk members and implement preemptive retention measures.
- Design and execute targeted email campaigns, workflows, and automation sequences to nurture leads and increase conversions.
- Implement a continuous testing strategy to evaluate the business impact of new subject lines, email creative, and email frequency
- Utilise data analytics and AI-driven insights to optimise campaign performance and member segmentation.
- Oversee CRM database integrity and ensure accurate member data management.
- Analyse member behaviour, trends, and feedback to inform strategic decision-making and improve the member experience.
- Stay updated on CRM technologies and industry best practices to drive continuous improvement and innovation in member engagement strategies.
Ideal Profile
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in CRM Management
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
What's on Offer?
- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Advanced CRM Technology: Cutting-edge CRM platform (ActiveCampaign) and supporting tools such as PowerBI, Asana, etc.
- Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.
Хотите получать больше вакансий?
Подпишитесь и получайте похожие вакансии на CRM Marketing Manager (Remote). Успейте подать заявку первым!